Top 5 Beauty Retail Apps on Unified Platform in Ecuador - Q4 2023

In Q4 2023, the beauty retail app market in Ecuador showcased diverse trends across downloads, revenue, and weekly active users. Here’s a closer look at the performance of the top 5 beauty retail apps:

Perfumerías DRUNI saw varying trends in downloads, peaking at 315 in the week of November 20. The app maintained a steady increase in weekly active users, reaching a high of 1.35K in the same week.

Nykaa – Makeup/Beauty Shopping experienced consistent download numbers, with a slight dip towards the end of the quarter. Weekly active users peaked at 1.21K in the week of November 20, before slightly declining to 1.15K by the end of December.

OnSkin - AI Product Scanner showed a notable increase in revenue, reaching $79 in the week of December 18. Downloads spiked to 173 in the week of December 11, and weekly active users grew significantly, peaking at 322 in mid-December.

IPSY: Personalized Beauty had modest download numbers, with a peak of 33 in the week of November 27. Active users steadily increased, reaching 104 by the end of December.

Nykaa Fashion - Shopping App exhibited lower download and active user numbers compared to other apps. Downloads peaked at 58 in late September, while active users reached 57 in early October.

These insights are sourced from Sensor Tower, where more detailed analytics and trends are available for further exploration.